While our intent is to inspire and engage with a new generation of American mahjong players, we recognize our failure to pay proper homage to the game's Chinese heritage. American Mahjong tiles have evolved for many decades and we'd like to be part of this evolution in the most respectful and authentic way possible. Our mission is to combine our passion for art and color alongside the fun of the game while seeking to appeal to novices and experienced players alike. "We launched this company in November of 2020 with pure intentions and a shared love for the game of American Mahjong, which carries a rich history here in the United States.
#MAHJONG LINE FULL#
Responding to the outrage, The Mahjong Line finally released an apology statement on their Instagram account.Ī post shared by The Mahjong Line full statement reads: IMAGE: Simu Liu on Twitter Apology accepted? the only time the word “chinese” and “china” are used on the mahjong project’s ENTIRE SITE is in the FAQ where they answer “what is the real mahjong?” by saying the chinese “own the distinction fair and square” but it’s evolved to be “distinctly american” /UTqq36bSy2Įven Chinese-Canadian actor Simu Liu chimed in with his thoughts on the debacle, in which he expressed his disappointment at The Mahjong Line for missing the point and attraction factor of the game. There were also notable complaints about how the website managed to almost completely disregard the heritage and origins of mahjong, and instead referenced Americans way more in its explanation of the game's history. Put down others to sell themselves /f8PeAX7boy Why the copy on #themahjongline is so problematicĬentering the White rebrand as stylish luxury and the Chinese original as lacking personality of styleīrands do this ALL the time. Some vehemently hit out at the marketing copy for its condescending tone that used back-handed compliments while describing the traditional version of mahjong. In the wake of the release, many Asian netizens have come out guns blazing, evidently furious at how a bunch of "Karens" from a white-owned business were trying to butcher a Chinese cultural staple while referring to the traditional version of the game as stale and in need of a refresh. The Minimal Line with neon-colored patterns on a blue background are meant for those with "dry wit" and an appreciation for "a good Eames chair" and "the smell of coffeeshops." IMAGE: The Mahjong Line on Instagram A mockery of mahjong. IMAGE: The Mahjong Line on Instagram IMAGE: The Mahjong Line The sets ranged from US$325 to US$425, and came in different colors and designs categorized according to different "product lines" meant to suit particular personality traits and personal fancies.įor example, The Cheeky Line features doodle-style art on Mint Green backgrounds, and are supposedly for those that "laugh easy and often" and "can tell a good story". When the sets released, the marketing copy on The Mahjong Line's website (which has been taken down) touted them as being "modern" and "fun" as opposed to traditional mahjong tiles that "were all the same". It was a severely miscalculated move that managed to infuriate countless members of the online Asian community – particularly Chinese individuals – who felt that the reimagined mahjong sets were disrespectful to traditional Chinese heritage, or worse, part of a ploy to make money from a culture not their own. company The Mahjong Line has issued an apology.Īfter starting business in November 2020, the company from Dallas, Texas dived headfirst into the world of mahjong by introducing pricey playing sets that replaced traditional designs with with bright color schemes and elaborate patterns, calling it a "respectful refresh" for the "stylish masses". A short while since pissing of an entire community of Chinese people – not least of all mahjong lovers – U.S.
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